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Our Element Cooler Series Is Making Headlines

Written by Lauren Nelson on August 20, 2018

If you’ve been keeping up with us over the past few months, you may have noticed that we’ve received some super exciting coverage about our Element Cooler line from outlets in the fishing world, big-name consumer publications and enthusiast blogs. Check out some of these awesome stories below:

Men’s Health

Men’s Health has the highest circulation numbers of any men’s magazine on the market. It covers topics such as fitness, nutrition, lifestyle and technology. The May 2018 edition of the magazine included a feature on summer gear, which recommended our Element 45 Cooler as “The Upgrade” cooler to buy. The article is also accompanied by a great photo of the cooler in action!

Our favorite quote: “It’s made from a single piece of plastic, like its more monstrous and expensive rivals. This chest can take a beating and keep its contents colder for longer.”

Business Insider

Business Insider’s gear review guide, “Insider Picks”, is one of our favorite resources for in-depth reviews on products all across the market- so we were very happy to hear that our Element 70 Cooler With Wheels was included in their article, The Best Coolers You Can Buy. The cooler is a recommended product in two categories: “The Best Rolling Cooler” and “The Best Cooler for Long Term Use.”

Our favorite quote: “If you'd like a slightly cheaper cooler, consider the 70-quart Vibe Element 70, which also comes with all-terrain wheels and reportedly retains ice for five days. It's also great for fishermen because it's conveniently shaped for fish keeping.”

Southern Kayak Fishing

This publication covers kayak fishing in the South (you guessed it!). A seasoned angler and journalist took our Element 70 Cooler With Wheels on a multi-day kayak camping trip, and used it as his main source of food storage. He reported back with his experience (pg. 18).

Our favorite quote: “We started with a couple of bags of ice on the first day, and there was still useable ice from the first day when we left after three days of hot weather camping.”

Coolers on Sale

Coolers on Sale is an excellent guide for anyone looking to purchase a cooler. They’ve previously reviewed our cooler line and in June they updated their Vibe review to include the new Element 110 Cooler. The review includes a description of how they tested the product, and an awesome video of them using the product on a trip.

Our favorite quote: “In the end the Vibe 110qt held our groceries and maintained ice for 6.5 days. We found this very impressive considering how frequently the cooler was opened and closed. Exposing the cooler to external temps is one of the biggest detriments to ice retention times, yet the cooler put up a solid performance.”


If you haven’t heard of Dealspotr yet, it’s an informative blog that covers deals and money-savings finds of all kinds.  They recently published an article on the 13 best coolers based on ice retention, performance and price. Our Element 75 is listed as the top cooler in the “Under $300” category.

Our favorite quote: “The cooler is equipped with a heavy-duty handle, built-in bottle openers, and a pressure-sealed lid. Vibe calls its cooler 'Wooly Mammoth Proof,' so you could say that it'll survive a bear.”

We love seeing people enjoying our coolers, so don’t forget to share your thoughts and images of your Element cooler in action on social. Use the hashtags #vibekayaks and #whyivibe on Instagram so we (and all of the other members of the Vibe Tribe) can connect with you!